Web Traffic Marketing
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While graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of interlacing pages
- The numerator calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and Web Traffic Marketing guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Large-scale search engines provide information and guidelines to helping hand with site optimization.